The trial is the demo
You can start an employee advocacy trial of Blabigo today: sign up, choose the Business plan, and you have 7 days of full access before you are charged. There is no sales-led demo call to book, and that is deliberate. A demo shows you the product working on someone else's data, presented by someone whose job is to make it look good. A trial shows you whether your colleagues will actually use it.
That second question is the only one that matters for employee advocacy. The software is rarely why programs fail; people quietly stopping is. No demo can tell you whether the salesperson on your team will open the campaign, rewrite the post in her own voice and publish it. A week with real colleagues can. The rest of this page is a day-by-day plan for using the trial as a small pilot, a checklist of what to judge, and questions to ask any other vendor whose demo you sit through.
To be fair to demos: they are good at some things. A demo is a quick way to see whether a tool covers the networks you need, how its pricing is structured, and whether the vendor understands your industry. If you are comparing several platforms, sitting through two or three demos to build a shortlist is reasonable. What a demo cannot show you is your own people's behaviour, and that is where advocacy programs are won or lost. So use demos to narrow the list, and use a trial with real colleagues to make the decision.
Before you start the trial
The trial clock starts when you sign up, so do twenty minutes of preparation first. It is the difference between a week of real evidence and a week of clicking around an empty workspace.
- Pick three or four colleagues who already post on LinkedIn now and then, and ask them personally whether they would try something for a week. With you, that fills the five included seats.
- Choose one piece of material worth talking about this week: a launch, a customer result you can share, an open role, a decision and the reasoning behind it.
- Write down what would convince you. For example: "at least three of the four post in their own words, and I can see who posted what." Deciding in advance stops you grading the tool on vibes.
A card is taken when you start and charged when the trial ends. If you decide it is not for you, cancel before day 7 and you will not be charged.
The 7-day pilot plan
This plan assumes about thirty minutes of your time on most days and fifteen minutes from each colleague in total. Move days around if your week demands it; the order matters more than the dates.
| Day | You do | You learn |
|---|---|---|
| Day 1 | Sign up, choose Business, connect your LinkedIn account, invite your colleagues and create an advocacy team | How long setup really takes |
| Day 2 | Create your first campaign and add the material as posts | Whether the campaign structure fits how you think about content |
| Day 3 | Assign the campaign to the team; colleagues find it under My campaigns | What the experience is like for a participant |
| Day 4 | Colleagues edit and publish from their own accounts; send one post for review | Whether people actually rewrite and post |
| Day 5 | Run a second, smaller campaign; try drafting with the AI post generator | How fast the second round is |
| Day 6 | Read the analytics per campaign, per team and per person | Whether the reporting answers your questions |
| Day 7 | Ask each colleague two questions and score the checklist below | Whether to continue |
Day 1: set up the workspace and the team
Sign up, choose the Business plan at checkout and connect your own LinkedIn account. Invite your three or four colleagues to the workspace; each of them connects their own LinkedIn account too, because every post is published by the person, from their profile. Then create an advocacy team — a named group, such as "Pilot" — and add them. Someone can belong to several teams later; for now one is enough.
Day 2: build the first campaign
Create a campaign with a name, a short description of what you want to land, and optional start and end dates. Add the material as posts. Treat these as raw ingredients rather than finished copy: the fact, the number, the reason it matters, a link, and a suggested angle or two. A draft is fine as a starting point, as long as you tell people to rewrite it. If you want help with wording, the LinkedIn post generator and post formatter are in the product too.
Day 3: share it with the team
Assign the campaign to your pilot team. Its status becomes shared and it appears under My campaigns for each member, and nowhere else. Ask one colleague to tell you honestly what that view was like: was it obvious what to do? Team members only see their own campaigns, not the program's analytics, which is worth checking from their side.
Day 4: people post, in their own words
This is the day that decides the trial. Each colleague opens the post, edits the copy so it sounds like them, and publishes from their own account. Nothing is posted on anyone's behalf. If one of the posts touches something sensitive, send it for review to a colleague or an outside reviewer by email; they get a magic link, need no seat, and can approve or request changes. The review is advisory and does not block publishing — see whether that suits how your team works.
Look at the four published posts side by side. If they read as four different people talking about the same thing, the model works for your team. If they are near-identical, your material was too finished — useful to learn now.
Day 5: run a second round
Add a second, smaller campaign — an open role or a short opinion — and assign it. The second round tells you more than the first: setup friction is gone and you see how long the routine takes. If your team uses an AI assistant such as Claude, you can also try drafting and queueing posts through Blabigo's MCP server.
Day 6: read the analytics
Open the analytics. Shares, impressions, clicks, likes, comments and engagement rate roll up per campaign, per team and per person. After a few days the reach numbers are still early, so focus on the shape: can you see who posted, from which campaign, and how each post did? That per-person view is the one that tells you whether a program is healthy; we explain why in employee advocacy metrics.
Day 7: decide
Ask each colleague two questions: "Would you do this again next week?" and "What would make it easier?" Then go through the checklist below against what you wrote down before day one.
What to evaluate during an employee advocacy trial
Use this checklist for Blabigo or for any other tool you are trialling. The questions are about your program, not the vendor's feature list.
- Participation. How many of the colleagues you invited actually published?
- Voice. Did their posts sound like them, or like the brand?
- Effort for participants. How many minutes did it take them, from opening the material to publishing?
- Effort for you. How long did the second campaign take to set up, compared with the first?
- Targeting. Could you send different material to different groups without it leaking to everyone?
- Control. Did anything get published that the person did not see and choose to publish? (It should not.)
- Review. Does the review process match what your legal or comms team needs? If you need a hard approval gate, does the tool have one?
- Reporting. Could you answer "who posted, and what came of it?" without exporting to a spreadsheet?
- Networks. Does it cover the networks your people actually use? Blabigo is LinkedIn only — fine for most B2B teams, a deal-breaker for some.
- Would they do it again? The only answer that predicts month three.
If you do sit through an employee advocacy demo
Many vendors in this category sell through demos, and a good demo can be useful. Ask questions that move it off the happy path:
- "Show me what a participant sees, logged in as one." The admin view is what you buy; the participant view is what decides whether anyone uses it.
- "Can people edit the post before it publishes, or only reshare it?" One-click resharing of identical copy is the pattern that makes readers tune out.
- "Does anything ever post to an employee's account automatically?" You want a clear no.
- "How do you measure breadth and retention, not just reach?" Ask to see how many different people posted over three months in their own demo data.
- "How is earned media value calculated?" If they report one, ask what price per impression it assumes and where it comes from.
- "Can I run a pilot with my own people before signing?" And for how long, at what cost, with which features.
- "What does pricing look like for ten people, and for a hundred?" Per-seat models and minimum contracts vary widely.
- "How do approvals work, and can they block publishing?" Important for regulated teams; see our employee advocacy guidelines for why.
For an honest side-by-side of the main platforms — including where Blabigo is not the right fit — see the best employee advocacy software.
Looking for a free employee advocacy tool?
Blabigo has no free plan, only the free trial. If budget is the obstacle, you do not need software to start: a pilot of five people can run on a shared document listing the material and a sheet where each person pastes the link to their post. That is a perfectly good first month. Software starts to pay for itself when you have more than one team, need to know who actually posted, and want results per person instead of chasing screenshots. The 90-day employee advocacy program plan works either way.
What happens when the trial ends
If you keep going, the Business plan costs €49.99 per month and includes five seats. Every additional person is €8 per month, so a ten-person program is the five included seats plus five extra. You are charged on the card you added at signup when the 7 days are up. Full details are on the pricing page.
If you cancel during the trial, you are not charged and access ends when the trial does. Nothing your colleagues published is removed: their posts live on their own LinkedIn profiles and stay there.
Either way, you will have something most demos never give you: a real campaign, real posts from real colleagues, and an answer to the only question that matters — will your people keep doing this? If the answer is yes, the next step is the pilot proper; see how to build an employee advocacy program, or read how employee advocacy works in Blabigo in more detail first.