It started as a personal problem
In August 2023, Nabil Chouaib wanted to start posting on LinkedIn. Not once in a while — consistently, with a plan behind it. So he went looking for a tool that would bring some structure to it: what to write about, when to post it, how to keep going once the first burst of motivation wore off.
Nothing did the job. There were schedulers with no opinion about content, and there were AI toys that produced posts nobody would want to read. Neither helped with the actual hard part, which is showing up week after week and sounding like yourself while you do it.
So he built the thing that was missing. Two months later Blabigo was a registered company in Munich, with paying customers who had the same problem.
The second half of the story came from those customers. Founders and marketers kept asking the same question: this works for me — how do I get my whole team doing it? A company's reach isn't its logo, it's the people who work there. So we built employee advocacy into the product, and startups could finally build a real LinkedIn presence without a big brand budget behind them.
Today around 40,000 customers use Blabigo, mostly across the United States and Europe, with a growing group in Latin America. Still bootstrapped, still small, still shipping.